BETC Season 13 Photoshoot
BETC is a national award-winning theatre. Their 2018-19 show line-up is thoughtful, layered with modern-day relevance, and as always; entertaining!
Duality and transcendence are major themes for BETC this year. With a fresh, edgy take on the beloved Pride & Prejudice, and a deep dive into teen angst, peer pressure and competition in The Wolves; the BETC line-up is full of double meanings and deep messaging.
Encouragement to look beyond the everyday, politics and even screens is an overarching message throughout this year’s season. Aka take a break from your news feed or social media and take in an awesome performance, advice I plan love to follow!
BETC is a serious theatre with some major cred. After a great meeting with FIG and BETC, we wanted to show the many meanings and messages we discussed within the shows as a way to describe each show, and also unify the look and feel of the entire season. I kept thinking back on the old fashioned double exposure work done in film photography, as well as the rise of double exposure photoshop work trending lately. So the sketching and image gathering began. Mood boards, emails and Skype chats were followed by a photoshoot. The shoot took place at BETC headquarters with their crew of talented stylists, and the amazing photographer (names here?). Wig teasing, fake eyelashes, purple hair extensions and corset snapping transformed actors into our characters.
A few days later the beautiful photos rolled in, and I got to work with my trusted co-designer, Spencer photoshoppinâ€™.The final results from the planning, styling and designing were billboards, RTD bus signage, brochures, countless ads and marketing materials that are all pieces of one theme, one family of style. I look forward to watching these actors perform!