Falafel King has a strong brand and loyal following. I worked with their original brand to follow the original brand standards, brand colors, fonts and voice to create natural food packaging that stayed “on brand”, while conveying a fresh and healthy aesthetic.
Falafel King is a pioneer in the movement toward healthier, organic foods. They use organic ingredients in their line of natural hummus, falafel, tzatziki, and pita. In working with Falafel King to brand their product lines, I tried every organic hummus product on the market, and their hummus is by far the cleanest and tastiest. Once you taste the difference, you can’t go back.
Deliverables: Brand design, natural foods packaging design, presentation design, large scale graphic, sell sheets, advertising
June 22, 2021