R.E.D.D. stands for Radiant Energy Deliciously Delivered. This brand is a new generation of protein bars using whole food nutrition from plants. They are low sugar, high fiber, and gluten, soy, dairy and GMO-free. Their hand-crafted recipes use an adaptogenic mushroom blend, tons of superfoods, and yes, they taste great. With flavors like Peanut Butter (my personal fav), Chocolate, Oatmeal, Salted Caramel and Mint Chocolate. You can get gut-healthy, nutrient dense on-the-go bars that taste wonderful.
With what you eat being a pillar of self-care and wellness, R.E.D.D. bar wanted to reach a wide range of potential customers. Their packaging is quite beautiful and very shiny, which stands out nicely on the very crowded (and noisy) protein bar aisle. Their challenge was to appeal to a wider range of people.
This was a collaboration with Fresh Ideas Group to deliver an updated brand strategy and powerpoint presentation for R.E.D.D. Bar that helped explain the benefits of these bars over all those other bars. We also wanted to highlight that R.E.D.D bar brand is inclusive and supportive to all people in all stages of their personal wellness journeys.
Deliverables: Powerpoint deck and presentation design, brand strategy, image overhaul, website design update
June 28, 2021